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Service 11

Data & Analytics

A clean, queryable data layer with dashboards that show what matters - and nothing that does not.

The problem

You are making decisions on gut feel because your data lives in five tools that do not talk to each other, and the spreadsheet someone built in 2022 is now sacred and incomprehensible.

Your data is scattered across your website analytics, CRM, booking system, spreadsheets and payment processor. Getting a clear picture of what is happening requires manual work, assumptions and a lot of faith in that one spreadsheet no one is allowed to touch.

What we deliver

One source of truth.

A clean, queryable data layer that connects your tools into one store, with dashboards that show the 5-10 metrics that actually matter. We audit where your data lives, build the pipeline to bring it together, design focused dashboards, automate reporting, and set up event tracking. You get one source of truth, not five partial pictures.

What's included

Everything you need, nothing you don't.

  • Data audit (where your data lives, what format, what quality)
  • Data pipeline (extract, transform, load - from your tools into one store)
  • Dashboard design (the 5-10 metrics that actually matter)
  • Reporting automation (scheduled reports to inbox or Slack)
  • Analytics setup (web, product, funnel)
  • Event tracking implementation
  • Data governance basics (who can see what, retention, backup)
  • Documentation
How it works

From scattered data to clear visibility.

01

Audit

We map every source of data in your business - tools, spreadsheets, databases, APIs. We assess quality, format and accessibility.

02

Pipeline build

We build the ETL pipeline to extract data from your sources, transform it into a consistent format, and load it into a central store.

03

Dashboard design

We design focused dashboards showing the metrics that drive your decisions. Not every number - the right numbers.

04

Implement tracking

We set up web analytics, event tracking and funnel measurement where needed.

05

Automate reports

Scheduled reports to your inbox or Slack. You get the numbers without opening a dashboard.

06

Handover

Documentation, access and governance. You own the data and the infrastructure.

Technical detail

The engineering behind it.

Stack options
Data store: PostgreSQL, SQLite, or cloud warehouse (BigQuery, ClickHouse). Pipeline: n8n, custom scripts, or dbt. Dashboards: Metabase, Grafana, or custom. Web analytics: Plausible, GA4, or PostHog.
Integrations
Any data source with an API or export: CRM, booking system, payment processor, website analytics, spreadsheets, social platforms. Webhook ingestion for real-time data.
Security
Data encrypted at rest and in transit. Role-based access control. Data governance policies documented. Regular backups with tested restore. Retention policies configured per data type.
Deployment
Data infrastructure on VPS or cloud. Dashboards accessible via web or embedded. Reports delivered to email or Slack. All infrastructure documented and handed over.
Outcome

Decisions backed by real numbers, not vibes. One source of truth.

You know what is working and what is not. You stop guessing. Your team stops building reports from different versions of the truth. And you get the numbers you need without asking anyone to pull them together.

Good fit if

Businesses that have outgrown spreadsheet-based reporting and need real visibility.

Pricing

Three ways to start.

Quick Start
Essential scope, fast turnaround, fixed price.
£750 + £100/mo
Setup plus monthly
Start a brief →
  • Single data source pipeline
  • Basic dashboard with key metrics
  • Monthly hosting and maintenance
Most popular
Core
Full productised kit with custom content and setup.
£1,500 + £200/mo
Setup plus monthly
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  • Multi-source data pipeline
  • Custom dashboards and reporting
  • Event tracking implementation
  • Monthly hosting and support
Enterprise
Dedicated strategy, enhanced scope and priority support.
£3,500 + £400/mo
Setup plus monthly
Start a brief →
  • Full data warehouse and pipeline
  • Advanced analytics and forecasting
  • Automated scheduled reports
  • Priority support and quarterly reviews

Not sure which tier fits? Book a 20-minute call and we will point you at the right one.

FAQ

Common questions.

How long does the setup take?

Typically 2-4 weeks for the initial setup, depending on the number of data sources and complexity of the transformations.

What tools can you connect?

Almost anything with an API or data export: Google Analytics, Stripe, HubSpot, Cal.com, Xero, QuickBooks, social platforms, spreadsheets, databases. If it stores data, we can connect it.

Do I need to give you access to everything?

We need read-only access to your data sources to build the pipeline. We never modify your source data. Access can be revoked after setup.

What if I want to add a new data source later?

Easy. The pipeline is designed to be extended. Adding a new source is a straightforward extension.

Can I access the dashboards on my phone?

Yes. Dashboards are web-based and mobile-responsive. Scheduled reports go to your inbox or Slack so you get the numbers without opening anything.

What happens to my data if I cancel?

Your data stays in your data store. You own the infrastructure. We hand over everything before we go.

Tell us the problem.

One sentence is enough. We will tell you if data and analytics is the right move, what it would cost, and what kind of visibility to expect. No obligation, no hard sell.

Start a brief →
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